Voice Search SEO 2018
In today’s fast paced world, many people have become accustomed to information on demand. People want answers to their questions as quickly as possible. When it comes to SEO, voice search optimization is no passing fad, it’s essential to any marketing strategy.
Search engine technology has evolved over the past few years. Updates from companies like Google consistently improve search engines to help users get the best results. These updates not only improve results, but also help adapt new technologies such as mobile sites and voice search.
Voice search accounts for a large percentage of online query across the world. In part, due to Artificial Intelligence assistants like Apple’s Siri, Amazon’s Alexa and Google Assistant. AI voice assistants are changing the way people search for local businesses and restaurants. Millennials especially, are more likely to use voice search assistants to interact with the world by looking up movie times, traffic updates, and local services.
On smart phones, voice search usually directs users to a web page. With smart speakers, the speaker will read the information aloud that best answers the inquiry. 44% of adults say voice search is quicker than typing, using a website or an app. This convenience has placed voice search in a position to become a search standard in the near future.
Your marketing agency must understand natural speaking patterns which is key to optimization. Long-Tail keyword strategy must be conversational to simulate how people talk and ask questions verbally. This will increase the chances of your content ranking higher in search engine results and make your marketing campaigns easier to find.
It is important to make your online marketing assets voice friendly, to guarantee you aren’t left out of this growing trend.