Tools That Help Strengthen Your Marketing Efforts



Not too long ago, business owners and marketing agencies had access to just a hand full of platforms, whereas they now have thousands at their disposal. These platforms carry out functions that range from marketing automation to analytics, content acquisition, social media and more.

New tools will require due diligence, research, evaluation and analysis. With so many tools to choose from, it can be a challenge to find the ones that suit your needs. Here we detail some that are sure to make a difference in your marketing strategy.

Have A Content Management System

Building your website on a content management system will greatly improve your marketing efforts. This system will enable you to add content and make regular updates to your website without needing to know HTML. This will remove the need for a web designer or IT management personnel.

One of the more popular platforms is WordPress. The user can choose from a variety of plugins that allow you to integrate easily with other marketing tools such as MailChimp and Google Analytics.

First, determine what your requirements you have in terms of features. It is important that the content manager has the ability to assimilate with other tools and has a customizable structure.

Web Analytics

Google Analytics is a free analytics platform that will help you analyze and identify which links are driving more traffic to your website. It also provides valuable information on actions users take once they arrive, this way you can see what content is converting more customers. For example, if you notice a blog post or article receiving many clicks, you may want to tailor future posts the same.

Marketing Automation

Automation allows you to do more with fewer resources. These are tools that are set up once and continue until their task is complete. An example of these types of tools is email drip campaigns and web form auto-responses.

Whether your business goals include productivity, return on investment (ROI) or attracting new customers odds are there is a tool out there for you.  Remember that implementation requires time and patience, but in the long run will be well worth your efforts.

Have a CRM

CRM or customer relationship manager is used to drive leads to your sales team. A CRM operating together with your website and automation tools will help improve your lead nurturing as well as help determine which avenues are providing the best leads.

A CRM allows you to group clients based on different criteria which can help streamline the sales process. For example, if you have an offer that will benefit people of a certain age group, the CRM will narrow your campaign to only contacts that fit the criteria. Which will allow for more personalized messages when it comes to email campaigns and other marketing automation.


In the end, all the tools in the world will not make up for a lack of marketing strategy. Regardless of the size of your organization, let your strategy determine the tools you need and not the other way around.


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