The Practice of Online Marketing

Local Internet Marketing Services in South Florida

Online marketing, also known as Internet marketing, digital marketing, web marketing, and search engine marketing; is the practice of leveraging web-based channels to spread awareness about a brand, products, or services to potential customers. There are various methods and techniques for online marketing which include display advertising, email, social media, search engine optimization (SEO), and many more. The objective is to reach potential customers through online channels where they spend time searching, shopping, reading, or socializing.

The Benefits

There are many benefits and challenges that come along with online marketing, as it differs from traditional marketing strategies like television, billboard, print and radio ads. Before online marketing, the cost to market products or services was often expensive, and difficult to measure, as traditional methods are not suited for controlled testing. Today, anyone with a business can participate in online marketing by creating a website and creating campaigns to target customers at little to no cost.

The number one benefit of using the internet for marketing is the ability to measure and track the effect of any given channel. From how visitors interact with a website to tracking visitors that convert into paying customers, in-depth analysis can be done to determine which mediums are most effective at acquiring customers.

Some of the tools marketers use today include: Email marketing, social media marketing, search engine optimization, display advertising, search engine marketing, events, webinars, content marketing, video marketing, marketing analytics, automation, and the list goes on. What works for a brand or business must be determined through testing of various channels.

The Challenges

Online marketing creates various opportunities for a business to grow their presence and build their audiences, but we must recognize the challenges inherent in these methods. Due to the virtual nature of the internet, online marketing can become impersonal. To prevent your strategy from sounding robotic, marketers’ can use surveys, testing, and consumer feedback to stay ahead of the curve.

Online marketing is also a very crowded and competitive atmosphere. Although there are opportunities to provide products and services in both local and international markets, the competition can be overwhelming. As you invest in online marketing, you may find a visitors’ attention is difficult to grasp, due to the sheer number of business marketing their products and services online. Marketers must focus on developing a balance of unique value and brand, through testing and creating a variety of marketing campaigns on various channels.

Getting Started

The first step to getting started is to define your goals and make sure they can be measured. A basic insights platform, like Google Analytics, can help you measure how you are progressing towards your goal. Do you want to sign up new customers? Looking to generate leads for your sales team? Constructing an online presence is the first step in achieving your goal. Make sure you are clear with what you are trying to accomplish and develop a strategy using tools that will help you get to the end game.

For more information on how you can leverage online marketing, contact us at

Nuzzledot Marketing - Digital Marketing Agency
Nuzzledot Marketing - Digital Marketing Agency
44 Google reviews
Reyna Mateo
April 1, 2021.
The best company we have ever hired to do our marketing ! I’ve had several companies but nothing tops this company right here ! I am very happy with the way Mario has been working with us step by step 👍
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Sean Black
January 29, 2021.
Although I'm am just in the early stages of starting my new company Mario has been exceptionally helpful. I anticipate that we will have a very long term productive and ongoing marketing relationship.
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January 21, 2021.
I have been working with Mario from Nuzzledot for a few months now and all my expectations have been met or exceeded. He is personable, professional, knowledgeable, and highly responsive. Nuzzledot helped me build a beautiful website for my business and their marketing strategy has my phone ringing with new clients. Nuzzledot was a great investment and I would highly recommend them to any business owner looking to do marketing!
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Chayne Clouds
December 7, 2020.
I've learned a lot in the little time I've done business with Nuzzledot. Mario is insightful, knowledge, and most importantly to me, personable. If there's anyone to do marketing with in Miami, it's Nuzzledot. You won't regret it.
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Tina Nylund
November 16, 2020.
Nuzzledot is a fantastic company. We love Mario and his co-workers. Mario is always there when we need him and has helped our company grow. They are extremely knowledgeable and are always up on the latest technology to help move our company forward, since technology is always changing. He always have the answers to any questions you ask, and if he doesn't, Mario will work hard to get the answers for you and give you the best advice. I highly recommend Nuzzledot if you are looking for a successful marketing company to help your business be successful.
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Babygirl Nikki
October 19, 2020.
Alexander Iorio
September 5, 2020.
I am extremely pleased to have put the Digital Marketing of my business in the hands of Mario and his agency !! the results have been incredible. Thank you very much for your excellent service. I really recommend them.
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Laura Madero
September 5, 2020.
We have been extremely pleased with Mario’s service, he has helped us tremendously increasing our online presence. If you are looking for a company that stands behind their work and gives measurable results, look no further.
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Roberto Iorio
September 5, 2020.
Best Company in Miami to manage your Marketing, if you’re looking to grow your business to a Next level, talk with Mario, he’s very professional and will understand your business needs quickly, will be a game changer for your company!!!
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Greg Duperey
July 27, 2020.
Nuzzledot was extremely helpful to help get my business on the map. They’re extremely responsive and go above and beyond.
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