Customer Reviews are Important
As a small business owner, you know that customer reviews online can sometimes be really terrifying. We all fear for that one customer who might exaggerate the truth and send potentially new clients in the opposite direction without thinking twice. The truth is, that terrible review most likely is going to happen, even if you have top-notch customer service. Why? Because consumers most likely write reviews when they are upset.
But what about when a consumer is satisfied? Customer Lobby founder and CEO Ted Paff said that statistically most small business customers fall somewhere in the “happy silent majority.” Meaning, they do not write reviews unless persuaded.
In order to take control of the reviews online for your small business, all you have to do is persuade your happy customers to write them. Studies show that more than 80% of consumers follow a pattern of reading at least 3 reviews before making a purchase or going with a particular business’s services. Studies also suggest that having recent customer reviews is also imperative in gaining credibility and relevance.
Three ways in which you can flood your yelp page with positive and reliable customer reviews are:
Be sure to place reminders and links within your ads, emails, and thank you’s to your yelp and google review pages in order to make it easy for the customer to find you. This way they know you care about their opinion and they’ll be prompted to write a review if you simply suggest it.
When you are dotting the I’s and crossing the T’s and your customer is satisfied with your business, hand them a coupon with 15% off their next service or product if they write a yelp review. Yelp allows businesses to offer coupons or products once a review has been submitted and they receive the coupon when they have finished.
Simple as that. Train your employees to simply ask the customer for a review. Sometimes reminding the customer of your appreciation of their opinion is all it takes.
And there you have it. Having a variety of reviews can only help your business in it’s credibility and fuel other consumers to take a chance on you. Taking control of those reviews is sometimes just as easy as asking or incentivizing your customers to take five minutes to write one. If you don’t, you’re missing out on an amazing opportunity to engage customers and gain new leads.