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Search Engine Optimization (SEO) is no more an alien idea to majority of people in today’s digital age. Even if people do not know how it works, they know the purpose it is used for.

For those who do not know, Search Engine Optimization is the process used to improve a website’s ranking in the search engines’ results. The better a business’ SEO strategies are, the higher its website appears in search engines’ results.

Is SEO Still Relevant?

This question has been making rounds all over the ecommerce world, lately. A lot of people have been questioning if all the time, money and effort that goes into Search Engine Optimization actually worth it.

To be precise, YES!

What Makes People Question SEO’s Relevance?

Algorithm changes!

Search engines continuously bring several algorithm changes to improve their functioning and to ensure that only relevant websites appear in search results. It is due to this reason that the content is now given much more importance than ever before. The higher the quality of content, the better the website’s ranking.

Ever since the emphasis has been placed on quality content, many people have started assuming that posting high-quality content on their websites on regular basis is enough to improve or maintain their ranking and they don’t need to worry about Search Engine Optimization.

The Problem

What people don’t understand or seem to ignore is the fact that quality content is a part and not the whole strategy. While content quality does play a highly important role in developing and maintaining customers’ trust and the company’s reputation and reliability, it cannot drive customers to your business on its own.

Search Engines are still the channels people use for searching.

Let’s say, you are looking for a reliable cleaning service. How will you search for it on internet?

Via a search engine, right?

Search Engines are the primary channels people use to search for required information, products and/or services.

Each second, Google processes as many as 40,000 searches and the figure reaches to more than 3.5 billion search queries for a day, according to research.

Therefore, if your business doesn’t appear in search engines’ results, it is highly likely that a lot of people do not even know about the existence of your business.

Some Of The Old SEO Tactics Are Now Dead

With the algorithm changes, some of the old SEO tactics have now become dead because of two key reasons; they either violate the most recent guidelines of search engines (Google, to be more specific), or do not really serve the purpose anymore. Some of these tactics are:

  • Buying large numbers of link
  • Stuffing the content with keywords
  • Automatic content or content spinning
  • Website duplication on different domains

SEO Tactics That Actually Work

As opposed to the above mentioned techniques, following SEO tactics produce the required results:

  • Optimized high-quality content
  • SEO copywriting
  • Optimizing for attracting, engaging and converting customers.
  • Optimization for internal links
  • Technical SEO

Final Word

Search Engine Optimization (SEO) is not dead, only some of its tactics are. For effective digital marketing, SEO needs to be combined with other techniques, such as Conversion Rate Optimization (CRO), to ensure better results.

2017-04-18T09:48:21+00:00 Tags: |