You’ve heard the term “SEO” (Search Engine Optimization). Have you ever asked, “What is actually included in modern SEO?”
Here’s a quick summary of all the areas that SEO now encompasses:
- Site performance / page load time
- Navigation and pagination
- Google and Bing Analytics
- Brand building / PR
- Http header status codes
- Content quality
- Sitemap changes
- Social integration
- Usability and user experience
- Rel canonical (single domain and cross-domain)
- Micro-formatting, rich snippets and structured data
- eCommerce SEO
- Video SEO
- Local SEO
- Link building
- Paid search
- Mobile search
