Google’s New E-A-T Algorithm And How It Affects Your Website

Digital Marketing Agency in South Florida

The Google E-A-T algorithm update is part of some major changes to how Google ranks websites. Although smaller changes are being made several times a day, it’s the major updates that really impact the website owners.

E-A-T is one of the tools Google uses to figure out if the content on your website is relevant to searchers. By getting to know E-A-T, you’ll be able to create better content that will help you outrank your competition.

What is E-A-T?

When Google and the world’s SEO experts mention this acronym, they are referring to these three things:

Expertise – Every business owner must set out to demonstrate their expertise. The content on your website should show your professional experience and knowledge of your services. It’s about providing clear, accurate, and relevant information. Giving users what they want and showing them you’re an expert at the same time.

Authority – Google and potential customers want to make sure you are a professional. When customers are searching for a roofer, they probably want a certified roofer, not an amateur. If other websites are linking to your content, Google will recognize you as an authority. These links are known as backlinks. Getting backlinks from other authority websites tells Google that you are also an authority.

Trust – Trust is gained or lost in a single instant. You want to give customers reasons to trust you. Unfortunately, the internet is full of people pretending to be experts. To weed-out the posers, Google will cross-reference your information with all your records, from business listings, to social media, reviews, and any reference to your business. This way they can confirm that you are the expert you claim to be.

Showing Your Expertise to Google

When Google is scanning to determine your website’s ranking, these are currently the three most important things they look for. If you demonstrate good E-A-T, you can be sure to see positive changes.

Most of the time, Google is looking for what the user is looking for, content that is: relevant, accurate, and engaging. When you understand what your target audience is searching for, you can create readable and well-researched content just for them.

Conveying Your Authority

Not sure how to convey your authority? If you are already writing engaging content for your website or a partnered blog, you may already be doing it. The better your content, the more it is likely to be shared by people around the world. The more your web content is shared, tweeted, and linked, the better.

Building Trust

Gaining trust isn’t as hard as it may sound. Spotlight your business in every way possible starting with clear contact information, displaying certifications, correct business address, photos of your business, and so forth. And the most important would be getting reviews and responding to every single one in a timely manner. When you care about customer satisfaction, you show both potential customers and Google that you’re trustworthy.

When Google knows you’re a professional, they’ll make sure people find your website. When users know you’re a professional, they’ll be more inclined to read your content and contact you.

If you’d like to learn more about Google’s ranking factors, reach out to us by using our contact page! Have any questions regarding digital marketing, don’t hesitate to call us at 1.877.956.2259, or email us at info@nuzzledot.com.

2020-02-24T08:44:38-05:00
Nuzzledot Marketing - Digital Marketing Agency
Nuzzledot Marketing - Digital Marketing Agency
44 Google reviews
Reyna Mateo
April 1, 2021.
The best company we have ever hired to do our marketing ! I’ve had several companies but nothing tops this company right here ! I am very happy with the way Mario has been working with us step by step 👍
Read more
Sean Black
January 29, 2021.
Although I'm am just in the early stages of starting my new company Mario has been exceptionally helpful. I anticipate that we will have a very long term productive and ongoing marketing relationship.
Read more
J R
January 21, 2021.
I have been working with Mario from Nuzzledot for a few months now and all my expectations have been met or exceeded. He is personable, professional, knowledgeable, and highly responsive. Nuzzledot helped me build a beautiful website for my business and their marketing strategy has my phone ringing with new clients. Nuzzledot was a great investment and I would highly recommend them to any business owner looking to do marketing!
Read more
Chayne Clouds
December 7, 2020.
I've learned a lot in the little time I've done business with Nuzzledot. Mario is insightful, knowledge, and most importantly to me, personable. If there's anyone to do marketing with in Miami, it's Nuzzledot. You won't regret it.
Read more
Tina Nylund
November 16, 2020.
Nuzzledot is a fantastic company. We love Mario and his co-workers. Mario is always there when we need him and has helped our company grow. They are extremely knowledgeable and are always up on the latest technology to help move our company forward, since technology is always changing. He always have the answers to any questions you ask, and if he doesn't, Mario will work hard to get the answers for you and give you the best advice. I highly recommend Nuzzledot if you are looking for a successful marketing company to help your business be successful.
Read more
Babygirl Nikki
October 19, 2020.
Alexander Iorio
September 5, 2020.
I am extremely pleased to have put the Digital Marketing of my business in the hands of Mario and his agency !! the results have been incredible. Thank you very much for your excellent service. I really recommend them.
Read more
Laura Madero
September 5, 2020.
We have been extremely pleased with Mario’s service, he has helped us tremendously increasing our online presence. If you are looking for a company that stands behind their work and gives measurable results, look no further.
Read more
Roberto Iorio
September 5, 2020.
Best Company in Miami to manage your Marketing, if you’re looking to grow your business to a Next level, talk with Mario, he’s very professional and will understand your business needs quickly, will be a game changer for your company!!!
Read more
Greg Duperey
July 27, 2020.
Nuzzledot was extremely helpful to help get my business on the map. They’re extremely responsive and go above and beyond.
Read more
Translate »