Mobile Is The Future
In the past few years, mobile phones have recently soared past computer desktop usage with 80% of Americans now using their mobile devices to search the internet and find local services. That is a lot of people! Your mobile website is now just as important, if not more, as your desktop website. So what are you doing about it?
When searching for services and products online, consumers are looking for websites that they can easily navigate through on their mobile devices. If they can’t, they will swipe back to their search and find a site that is easier to read. Most likely, they will stay there and potentially find what they are looking for.
This means that it is imperative for your website to be mobile friendly. Here are a few tips to help your business become mobily savvy.
Keep It Simple
Think about why the majority of your customers are visiting your site if they are on the go and on their phone. Maybe they are simply looking for your services, reviews, or hours. Create your homepage as a way to navigate to that specific information easily so they find what they are looking for, fast.
2. Make It Easy To Contact You
Having your telephone number and email address readily available gives a potential customer the tools to easily ask you any question they have that may be better answered through a phone call or email. Make sure your email address automatically opens up a “Compose A New Email” window through the email on their device, as well as the phone number easily clickable to quickly call your business. This saves the consumer a lot of time and effort.
3. Directions To Your Business
Similar to your email and phone number, supplying a link to your business on google maps makes it easy for your customer to “click and go”. Whether they are on a train, in their car, or just about to head out, giving them the ability to route themselves right to you through your website prompts them to actually go.
4. Font Size
It may seem simple, but making sure your mobile font size is big enough can make a huge difference on whether someone actually reads your site. If the font size is too small, many people won’t even bother zooming in. This also ensures your are providing the most important information this potential customer might be looking for.
So what are you waiting for? Enhancing your mobile site for your customers not only makes it easier for you, but also tells the customer you are relevant and aware of their needs. Giving your customers the ability to find you quickly and get the information they need is a sure way to gain their trust and customer satisfaction.