Generating More Leads for Your Business

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For any business, generating leads must be a top priority.  Thankfully there are many ways get effective leads quickly.

The ideas compiled below can be employed by businesses of all sizes and throughout most industries. The trick is to continuously test variables and modify tactics to make them work for your target customers.

Here are some ways to generate leads for your business:


Writing in a blog is one of the best lead generators currently in use. It allows a company total control of what is said and a chance to have the full attention of the reader. Have a sign-up section for your blog and use the margins to promote products and services. Try to put out industry relevant content to keep your readers engaged and thinking about your brand.


Twitter is a powerful tool for obtaining leads. One tactic would be to reach out to influencers in your industry and start up a conversation, you’ll be surprised how much attention this can garner. Their followers, who are potential customers, will see your interactions and may follow you or visit your page. Follow the latest trending subjects that are relevant to your business and share thoughts in the general discussion by incorporating hashtags. For example, if you are selling computers, you may use #PC to help find leads.

Networking events

Although the digital sphere contains a majority of traffic you look to intercept, there is still a lot to benefit from real world interaction, specifically in networking events. Even events that don’t relate directly to your industry can still provide valuable contacts and leads. You’ll meet a ton of people, while expanding your network and gaining possible referrals. Additionally, it’s an excellent way to build your brand. Remember to have business cards and make connections!

Engaging videos

People always want more entertainment. Spend some time developing an idea that promotes your business and engages your customers. Once you have a video uploaded, you can use video sites like YouTube to put links directly into the video. Use these to link back to landing pages on your website.


Webinars are a great inexpensive way to broadcast a message to a lot of people and there are many services that will do it quickly and easily. Come up with an idea that helps your customers and promote it through social media, your website and your blog. Ask the attendees to download an eBook, sign up for your newsletter, or visit your site.  Leads will start to trickle in before you know it.


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