Digital Marketing and Web Design Frequently Asked Questions

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FAQ 2017-04-19T11:05:28+00:00
I have a very small budget for hiring a digital marketing company. Is there anything you can offer me that isn’t too expensive? 2016-02-04T10:44:46+00:00

We are excited and eager to customize your very own digital marketing campaign that is well within your budget. Our vast amount of marketing tools and range of intelligent, creative staff gives us the ability to work with companies of any size and on any type of budget. At the end of the day, we are here to service and help you, and we will find a way to do that no matter what.

How do we figure out who our ideal customers are and how that can help us? 2017-04-19T11:05:32+00:00

Your ideal customers are the people who your services are made for. Coming up with backgrounds, personality traits, buying habits, and many other attributes can help us figure out what your ideal customers need and how to attract them to your site. Once we know this information, we can then build a digital marketing strategy catered to your ideal customers. This way they come to you and all you did was show them the way through design and quality content.

What is Link Building? 2016-02-04T10:43:36+00:00

Link building is the process of getting external pages and websites to link to a page on your website. This is just another tactic of SEO. Search engines such as Google and Bing have created algorithms that take into account the amount of time other websites link to yours, and the more links you have, the higher you’ll rank in search engine results. We have mastered the art of link building over the years through social buzz, relationship building, and quality content. This is an integral part in any digital marketing campaign as it can be the difference between ranking or not ranking in an online search engine.

Should my website be mobile-friendly? 2016-02-04T10:43:28+00:00

Yes, of course! Believe it or not, people are now spending more time browsing the internet on their phone more than their desktop computers. This means that over half of your customers can and will view your website through their phone. It is highly important your site have mobile design elements that make it easy for visitors to navigate. We know the importance of having a mobile-friendly site and will make sure your site fits those requirements.

Should we invest in Paid Advertising? 2017-04-19T11:05:32+00:00

This depends on your digital marketing strategy and your ultimate buyer personas. If you have a professionally managed PPC campaign that is constantly tweaked and updated, you may receive higher increases in traffic rather quickly. On the flip side, if you are not sure how to run a paid advertising campaign, you could easily blow through your marketing budget and see little to no results. It is important to understand who your audience is and the best ways in which to reach them.

What is PPC? 2016-02-04T10:42:01+00:00

PPC stands for Pay Per Click. This type of advertising displays a company’s ads on major search engine and social networks based on searched keywords or demographics. These ads only show when a user searches relevant content pertaining to your services.

Why would my website not have a good ranking? 2016-02-04T10:41:25+00:00

Google and other search engines rank websites based on quality content, legitimate backlinks, and reputation. If your website has not proven to have a high amount of quality content and links, then other websites with similar key phrases will rank higher than yours. This is where we come in. We know how to create great content, increase linking to your website, and raise your reputation so search engines will put your company higher in their search results.

How do I know if my website is ranking well on search engines? 2016-02-04T10:41:01+00:00

If you want to know how your website is doing at any time, just go to Google, Bing, or Yahoo and search keywords or key phrases that are relevant to your website and/or business’s services. Notice where your website pops up in the search results. Is it the first page? The second page? This will give you a good idea of how you are doing now, and, as we apply our digital marketing strategy, how our efforts will continually increase that ranking.

What is SEO and why is it important? 2016-02-04T10:40:40+00:00

SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, and natural search results on search engines. When your pages have higher rankings on search engine sites because of SEO, more people can find you, resulting in more traffic onto your website. SEO includes, but is not limited to, market and keyword research, link building, quality content, solid reputation, clean coding and website development,  on-page optimization, and much more. If you are unfamiliar with these concepts and do not know how to fully utilize them, your website traffic will suffer.

What is a CMS? 2017-04-19T11:05:32+00:00

CMS stands for Content Management System, a computer program that helps manage websites and specific aspects of sites, like blogs, news feeds, shopping features, etc. CMS may serve as a central archive for documents, movies, pictures, data, etc. A CMS makes it easy to publish, edit, and otherwise modify site content. At Nuzzledot, we implement a customized CMS that is perfect for your website needs and integrate this system for you.

How do we maintain our website once we work with you? 2016-02-04T10:39:43+00:00

We will provide you with a customized CMS (if you don’t already have one) so anyone in your company can easily maintain and modify your website. And, of course, if you need anything we are just a phone call away.

Why is having a website full of digital marketing solutions so effective? 2016-02-04T10:39:03+00:00

Your website is the key to generating more leads and making sales. With techniques such as SEO, link building, social media management, and design, visitors will be instantly attracted to your website and spend more time browsing your content. Throughout this process, visitors will be ready to do business with you because your website will be designed for your customer’s needs.

How do you measure your results? 2017-04-19T11:05:32+00:00

Our results and substantiated and confirmed by data we run so that you know exactly the type of growth and ROI your company is seeing every step of the way. We also base our results on search engine rankings and keyword rankings since our goal is to get your company at the top of everyone’s search list. We like to keep an open door policy with our clients so we are always on the same page with the correct steps to take while moving forward in our marketing strategy.

What are more aspects of the Nuzzledot process? 2016-02-04T10:35:31+00:00

Once we get to know you, we do not waste any  time in researching you, your competition, and your ideal customers. With our complete staff of web designers, developers, content creators, and social media managers, we put together and implement a complete marketing strategy that fits your company goals and budget. As the results of our efforts start flooding in, we continue to improve your site and digital marketing features to fully understand what works for you and your company and you’ll be right there with us every step of the way.

What is the first Meet & Greet like? 2016-02-04T10:36:07+00:00

Our first meeting is simply a conversation. We’d like to get to know you and we know you’d like to do the same. It all starts with a nice chat about your business, your goals, and your web presence. We want to figure out what is working and what isn’t, and the best ways in which we can help you.

What other companies have you serviced and what were their results? 2016-02-04T10:36:59+00:00

Since 2008, we’ve been helping small and large businesses acquire new customers and retain those customers through our innovative marketing campaigns. We have proudly been referred by partners such as Google, Yahoo, and Yellow Pages. For a list of the companies we’ve helped, go to www.nuzzledot.com and scroll to the bottom. You’ll see a variety of companies and realize that our marketing efforts really can help different, unique businesses achieve their goals.

What are the core services offered by Nuzzledot? 2016-02-04T10:37:22+00:00

We provide a full-service digital marketing experience for you company so that every aspect of your web presence is covered by our team of experts. Our services include website design, website development, brand consulting, social media marketing, local media marketing, content writing, SEO, SEM, audience retargeting, and display advertising.

What are the benefits of working with Nuzzledot? 2016-02-04T10:33:07+00:00

You already have a lot on your plate while running your business and being able to help you is the number one benefit of working with us. We would love to take over all of your digital marketing needs so you can focus on your job while we focus on ours. Plus, you’ll see more efficient and effective results as we continue to implement a complete marketing strategy catered to your company.