Digital Marketing Blog 2018-01-17T20:37:45-05:00
110, 2018
  • Online Marketer in South Florida

What does an online marketer do?

By |Categories: blog, online marketing|Tags: , |

What does an online marketer do? As the internet has become more popular, it is vital for businesses to have effective online marketing strategies to draw attention to their business. Professionals in marketing help companies with web designing, online marketing, advertising, creating content, videos, search engine optimization (SEO), and more. Marketers must have a diverse background with experience in many different avenues. As an Internet Marketer, you must perform many different tasks. One minute you may be creating content for a blog, or writing an article, and the very next you could be producing a video. This is what

2409, 2018
  • Social Media Marketing Services in South Florida

Getting Exposure Via Social Media

By |Categories: blog, digital marketing|

Getting Exposure Via Social Media Over the past few years, Social Media has become an essential digital marketing tool, which gives exposure and more marketing leverage whether it be a product, brand or service. It has transformed from a mere trend to an all-out necessity for any marketing strategy. People are spending a large chunk of their time online in social media channels, more than any other Internet destination. As a result, marketers have hired teams or at least one person to be focused solely on social media. They continue to learn about emerging strategies that would be effective

1609, 2018
  • Marketing Automation

Pros & Cons of Marketing Automation

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Pros & Cons of Marketing Automation When marketing automation was first introduced, the idea of having your leads nurtured and activities executed automatically was enough to attract most marketing professionals, although many stood on the fence skeptical of its capability. Fast-forward to today, and marketing automation has evolved from a niche to a must have for anyone calling themselves a marketing pro. Over the years marketing teams have learned that automation is a tool and that using it involves challenges as well as benefits. Along with a great range of benefits, it has its fair share of headaches. Here

309, 2018
  • Marketing Agency in South Florida

Benefits of Using a Marketing Agency

By |Categories: blog, marketing|

Benefits of Using a Marketing Agency If you are considering the pros and cons of hiring an outside marketing agency versus an in-house marketing team, there are plenty of benefits an outside agency can offer. Marketing is about portraying the value of a brand or product to potential customers, customer retention, building awareness and promoting a brand. Although you may personally know people who you could hire to take on the responsibility, an agency will already have a diverse team in place with expertise in a variety of markets. Hiring an agency removes the responsibility of adding another person

2708, 2018
  • Facebook Marketing Tips

Facebook Marketing Tips For Business

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Facebook Marketing Tips For Business When it comes to marketing your business on Facebook there are some general rules that will improve your strategy. -Start by using the 80/20 method of posting content (80% funny, relevant, educational content and 20% promoting the business) -Include high-quality images or original videos -Provide coupons or discounts -Make use of the call to action button -Keep posts short and sweet -Spark curiosity by using posts like “how-to-guides”, fill-in-the-blank", "caption this photo", etc. So aside from the above mentioned, here are some additional guidelines for finetuning your Facebook presence. Use Facebook and Instagram for

2008, 2018

Tools That Help Strengthen Your Marketing Efforts

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Tools That Help Strengthen Your Marketing Efforts     Not too long ago, business owners and marketing agencies had access to just a hand full of platforms, whereas they now have thousands at their disposal. These platforms carry out functions that range from marketing automation to analytics, content acquisition, social media and more. New tools will require due diligence, research, evaluation and analysis. With so many tools to choose from, it can be a challenge to find the ones that suit your needs. Here we detail some that are sure to make a difference in your marketing strategy. Have A