What Are Marketing Channels and How Are They Used? Marketing Channels refer to the ecosystem needed for getting products from production to consumption.  Channel Management is a process where the company develops various marketing techniques and strategies to reach its customer base. Marketing channels are sometimes referred to as Distribution Channels, which is a more focused term that refers to the chain of middlemen which the product goes through until it reaches the consumer. With the advances in technology, there is a mix of channels with new features constantly being developed that allow for various forms of partnerships. This

Types of Online Marketing Digital marketing has grown exponentially, and it has become easier to reach customers. As Internet advertising tools have become accessible to the mainstream, the types of tools available have also increased. Having variety means that almost every kind of business can reach its audience. With so many options, it can be overwhelming to know where to start. Here we explore the types of online marketing available, how do they work, and how do find the right one for you? SEO SEO, also known as Search Engine Optimization, is the process of getting traffic from natural search

What is Online Marketing?     Establishing your brand and reaching out to consumers is an essential part of marketing. Using a variety of internet tools, online marketing helps build a company’s reputation and exposure online. Online marketing, also known as internet marketing or online advertising, could be any tool or strategy used to get the company name out there. When you promote your business online, you build up the company reputation by increasing its visibility online. Consumers everywhere like to research information online and inform themselves on topics or products that interest them. Marketeers must take advantage of this

Getting Exposure Via Social Media Over the past few years, Social Media has become an essential digital marketing tool, which gives exposure and more marketing leverage whether it be a product, brand or service. It has transformed from a mere trend to an all-out necessity for any marketing strategy. People are spending a large chunk of their time online in social media channels, more than any other Internet destination. As a result, marketers have hired teams or at least one person to be focused solely on social media. They continue to learn about emerging strategies that would be effective

Pros & Cons of Marketing Automation When marketing automation was first introduced, the idea of having your leads nurtured and activities executed automatically was enough to attract most marketing professionals, although many stood on the fence skeptical of its capability. Fast-forward to today, and marketing automation has evolved from a niche to a must have for anyone calling themselves a marketing pro. Over the years marketing teams have learned that automation is a tool and that using it involves challenges as well as benefits. Along with a great range of benefits, it has its fair share of headaches. Here