Voice search is the future of marketing and if you want to be on point with what people are searching for, then it’s time that your website got a refresh. Get ready!
With the recent growth in voice-powered search, it’s not surprising that by 2022 this will be a staggering $40 billion!
Voice search has become increasingly popular over recent years, with 62% of people who own a smart speaker like Amazon’s Alexa using them to make purchases on their device. If you want your business online presence not only now but in the future too then we must optimize our sites for voice-based searches because this innovative technology will continue dominating how consumers find products they need and want!
What better way to win over customers than with a little help from their favorite speaker? 62% of people who own an Alexa-enabled device have used it in some capacity, which means that if you don’t optimize your site for this feature then there’s no telling how many sales will slip through the cracks.
Some people are better suited to voice search than others. But if you want your business or website on the cutting edge, then it’s time for some serious upgrading! Keep reading this article and learn how easy-to-use technology can help boost sales in ways never before imagined by taking advantage of one revolutionary new tool: Voice Searching (or “Hey Siri!”).
Your site’s performance will genuinely affect where you rank in Google search results. If customers use their devices to ask questions, an organized and fast website is required for them not just to see but also to answer your content quickly so that they can get back on what matters most – doing business!
Google is pouring tons of time and resources into perfecting its search algorithm. They know that most people want a site to load in 2 seconds or less, so they make sure you’ll always have an edge over your competition with quick page loads times!
You’ll want to make sure your website is mobile-friendly and responsive.
Google is always looking for new ways to improve its search engine. They are now prioritizing mobile-responsive websites because many smartphones come with voice command capabilities and can be used as an alternative form of input when typing out a web address or other information on the webpage you’re browsing through at this moment!
You can make your site more accessible to users on mobile devices by using responsive themes and plugins, creating an app if you have the expertise for it (or hiring someone who does), implementing AMP pages onto the website in order to reduce load times significantly. Redirects should be limited or disabled altogether since they’re typically slow resources when loaded into a new browser tab.
Create a Google My Business account and find the location of your business on maps
You may be familiar with the concept of Google My Business if you’ve ever searched for a local business. The staggering statistic shows that 86 billion visitors go to google every single month so it’s crucial to secure your profile!
When you set up a Google My Business listing, it will show all the information users need to find your store and make an informed decision about whether or not they want what you have. This includes reviews from other customers who’ve visited recently as well detailed hours of operation so that people can plan their trip around hitting up one convenient location!
We’re in an age where people are constantly looking for new products and services. With the help of their smart speaker, they might be able to find out if yours is worth it by listening closely or asking further questions right away! If you provide up-to-date information on your listings immediately accessible through a user’s device then there will certainly have more chance that prospects eventually end up clicking over onto our website too.
The how and why of keywords in voice search
Keywords are how people find your site, but you should also know the difference between voice search keywords and traditional ones. Voice Search Keywords differ in that they’re device-agnostic while traditional Content Requires Some Form Of Delivery benchmarks like speed or size limitations on bandwidth usage to be effective for certain types of audiences.
The most important thing to remember about voice search keywords is that they should sound natural when you say them out loud. So instead of using the phrase “get email marketing leads,” try something more conversational like How do I grow my lead list?
Google’s Keyword Planner can help you determine the volume and competition for long-tail keywords. I suggest finding phrases that have a high search volume with low competition so it will be easier to rank in Google, which means your content could pop up when someone performs an organic voice search on their device!
Connecting with your audience
The content you publish on your site should be engaging and informative. It can help generate leads, secure sales for the company boutique, or boost customer engagement with social media posts that are timelines up-to-date conversational.
Now that you’ve picked out some popular conversational phrases, it’s time to include them on your website. I suggest finding ways for these keywords and terms of interest to bridge the gap between what’s going through someone else’s mind when they visit your page versus how well you’re addressing their needs at this moment in time!
With the recent increase in voice search, it’s more important than ever to make your site rank well. Voice searches are usually conducted by people who have never even seen an advertisement before- they rely on recommendations from friends or other sources such as radio stations and podcasts that play music while you’re working out! If you can get your content into these ranking positions then surely there will be no limit when potential customers start buying locally.
I recommend creating an FAQ page on your site. This seemingly small addition allows you to answer all of the major questions a user might have about their purchase, which will increase conversion rates for both new buyers and repeat customers alike. At this point it seems like everyone is ranking – there’s no reason why we can’t take advantage!
This article provides a framework for you to create and manage an effective voice search strategy. If your goal is continued improvement, I suggest monitoring Google Analytics so that you can see how people are discovering your site through their searches on the internet–and taking action from there!
You can expect to see an increase in sales, subscribers, and overall engagement when you use this information as a whole. The more organic traffic that comes through your site because of SEO strategy shaping efforts – the higher chance is there for achieving success with marketing campaigns down-the-line!