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Managing every piece of a business marketing successfully can be one of the hardest parts of owning a business. Entrepreneurs sort of have to be the masters of everything in order to keep sales up with new and returning customers. Getting the word out to these customers that you have the solutions to their problems is imperative in doing so.

Luckily, when it comes to marketing, being a master doesn’t have to mean breaking the bank. Check out these 4 ways small businesses can become master marketing machines to attract new customers and build lasting relationships with returning ones.

  1. Know Your Unique Value Proposition (UVP)

In order to attract customers, you need to offer them something valuable. This something needs to solve a problem or fill a void in their life. Understanding what that is exactly, is your first step in becoming a master marketer.

How do you know exactly what that is? Look at your competition and take the time to pinpoint what sets you apart. What do they offer and how are they marketing themselves? You should also take the time to really know your industry. Notice any trends? This will help you stay up-to-date on the latest news and what your competitors are currently doing.

You’ll also need to know your ideal customer. These are the people that need your product or services. How old are they? What are things they might like to do? Be sure to research your target audience so you can target them accurately. Don’t try to sell to everyone. The goal is to have a marketing plan geared towards a specific group of people.

  1. Go online

Maximizing your online presence is the next step in effective marketing. Now that you know your UVP, and your ideal customer, you are ready to reach out to them. The most cost-effective way to do this is online.

The easiest place to start is to have a website which should be consistent with your brand. These days, there are multiple website platforms with pre-made themes that you can customize and tailor to your business’s needs. Make sure your customers can easily navigate the site and find the information they need fast.

It also is a good idea to set up a mailing list. This way your are building a database of customers and can reach out to them when you have news, a sale, or even a newsletter to send. Consider adding a blog to your website as well, so your customers know you are the expert when it comes to your products and services.

It’s also a good idea to build presence on sites like Yelp and Angie’s List. Great reviews and good rapport can garner you new customers left and right.

  1. Interact with your customers

Social media is a great way to start a conversation with potential new customers. You can easily set up an account and get the word out about your products and services. Choose which social media channel your ideal customers are most likely on since they all serve very different purposes when it comes to content.

Be sure to post consistently to keep your presence known and to stay relevant. Create a schedule to ensure you post regularly and are posting quality content your customers would love to see. Unsure of what to post? You can talk about yourself, your business, your customers, and your industry. Try to make it as personal as possible. Creating a real connection with your leads is key to locking them in as customers. Be sure to engage with them as they comment or like your content and always be authentic.

  1. Think about paid content

Paid aspects of social media could help your business’s profile get in front of new customers quicker. You have the ability to target specific audiences through Facebook and LinkedIn campaigns based on individual profiles. If you can incorporate this into your budget, it might be worth the investment.

Regardless of where you are in your journey and the size of your business, there are so many tools available for effective small business marketing. If you follow these 4 steps, know your customer, and engage with them, you’ll master the art of marketing without having a marketing background.

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