20​ ​Ways​ ​To​ ​Get​ ​More​ ​Leads​ ​and​ ​Generate​ ​More​ ​Business

As​ ​a​ ​business,​ ​you​ ​may​ ​think​ ​your​ ​product​ ​is​ ​the​ ​number​ ​one​ ​driving​ ​force​ ​to​ ​generating​ ​more leads​ ​and​ ​making​ ​more​ ​revenue,​ ​but​ ​it​ ​isn’t.​ ​Your​ ​product​ ​could​ ​be​ ​the​ ​best​ ​in​ ​it’s​ ​category,​ ​but if​ ​no​ ​one​ ​knows​ ​about​ ​it,​ ​they​ ​won’t​ ​buy.​ ​The​ ​key​ ​to​ ​getting​ ​more​ ​business​ ​is​ ​getting​ ​more​ ​leads. Here​ ​are​ ​20​ ​ways​ ​to​ ​generate​ ​more​ ​leads​ ​online,​ ​setting​ ​you​ ​up​ ​for​ ​major​ ​success.

  1. Set​ ​Up​ ​Inbound​ ​and​ ​Outbound​ ​Marketing​ ​Campaigns

Inbound​ ​and​ ​outbound​ ​marketing​ ​campaigns​ ​are​ ​equally​ ​important​ ​when​ ​it​ ​comes​ ​to​ ​getting your​ ​business​ ​or​ ​product​ ​out​ ​into​ ​the​ ​world.​ ​Make​ ​sure​ ​you​ ​deploy​ ​campaigns​ ​for​ ​both​ ​in​ ​a well-balanced​ ​manner​ ​to​ ​get​ ​maximum​ ​exposure.

For​ ​inbound​ ​campaigns,​ ​make​ ​sure​ ​you​ ​focus​ ​on​ ​the​ ​personal​ ​aspects​ ​of​ ​your​ ​leads.​ ​Get​ ​active in​ ​online​ ​communities​ ​and​ ​email​ ​communications​ ​as​ ​if​ ​every​ ​lead​ ​you​ ​interact​ ​with​ ​were​ ​a​ ​close friend.​ ​For​ ​outbound​ ​campaigns,​ ​do​ ​your​ ​research​ ​on​ ​what​ ​outbound​ ​methods​ ​would​ ​reach​ ​your ideal​ ​customers.​ ​It​ ​could​ ​be​ ​anything​ ​from​ ​cold​ ​calling,​ ​to​ ​trade​ ​shows,​ ​but​ ​you​ ​have​ ​to​ ​be aware​ ​of​ ​who​ ​you’re​ ​trying​ ​to​ ​reach​ ​and​ ​what​ ​you​ ​can​ ​offer​ ​them.

2.​ ​Engage​ ​With​ ​Your​ ​Leads

This​ ​should​ ​be​ ​one​ ​of​ ​your​ ​top​ ​priorities​ ​because​ ​people​ ​respond​ ​better​ ​to​ ​direct​ ​engagement, as​ ​opposed​ ​to​ ​automated​ ​support​ ​emails​ ​or​ ​FAQ​ ​pages​ ​that​ ​answer​ ​general​ ​questions.​ ​Setting up​ ​a​ ​live​ ​chat​ ​function​ ​on​ ​your​ ​website,​ ​or​ ​hosting​ ​a​ ​forum​ ​for​ ​problem-solving​ ​and​ ​product information,​ ​encourages​ ​your​ ​ideal​ ​customers​ ​to​ ​engage​ ​with​ ​one​ ​another​ ​and​ ​your​ ​business.

3.​ ​Invest​ ​In​ ​Technology

Make​ ​sure​ ​you​ ​stay​ ​ahead​ ​of​ ​the​ ​game​ ​when​ ​it​ ​comes​ ​to​ ​technology​ ​and​ ​jump​ ​on​ ​an opportunity​ ​that​ ​may​ ​benefit​ ​your​ ​company​ ​in​ ​it’s​ ​earlier​ ​stages.​ ​Make​ ​your​ ​marketing​ ​efforts compatible​ ​with​ ​new​ ​technology​ ​and​ ​you’ll​ ​be​ ​at​ ​the​ ​forefront​ ​of​ ​changing​ ​technology,​ ​exposing yourself​ ​to​ ​new​ ​leads​ ​while​ ​staying​ ​relevant.

4.​ ​Optimize​ ​Your​ ​Informational​ ​Content

Content​ ​can​ ​be​ ​a​ ​great​ ​source​ ​for​ ​web​ ​traffic,​ ​but​ ​it​ ​needs​ ​to​ ​be​ ​content​ ​that​ ​helps​ ​your customers​ ​or​ ​future​ ​leads.​ ​You​ ​want​ ​to​ ​be​ ​their​ ​source​ ​of​ ​information​ ​when​ ​it​ ​comes​ ​to​ ​your product,​ ​or​ ​the​ ​industry​ ​your​ ​product​ ​is​ ​in.​ ​This​ ​builds​ ​trust,​ ​and​ ​trust​ ​gets​ ​your​ ​more​ ​leads. Make​ ​sure​ ​you​ ​include​ ​images,​ ​videos,​ ​and​ ​infographics​ ​to​ ​post​ ​on​ ​social​ ​media,​ ​increasing engagement​ ​and​ ​traffic​ ​to​ ​your​ ​website.

5.​ ​Use​ ​Twitter​ ​To​ ​Find​ ​Leads

Twitter​ ​is​ ​a​ ​great​ ​way​ ​to​ ​find​ ​new​ ​leads​ ​if​ ​you​ ​have​ ​the​ ​right​ ​tools.​ ​For​ ​example,​ ​use Followerwonk​ ​to​ ​get​ ​all​ ​the​ ​information​ ​you​ ​need​ ​on​ ​your​ ​followers​ ​like​ ​what​ ​time​ ​of​ ​day​ ​they usually​ ​tweet,​ ​and​ ​the​ ​things​ ​they​ ​tweet​ ​about.​ ​Use​ ​this​ ​information​ ​to​ ​tweet​ ​at​ ​your​ ​followers,​ ​or provide​ ​information​ ​on​ ​Twitter​ ​they​ ​may​ ​be​ ​looking​ ​for

6.​ ​Use​ ​Photos​ ​In​ ​All​ ​Social​ ​Media​ ​Posts

Photos​ ​and​ ​videos​ ​are​ ​the​ ​most-shared​ ​content​ ​on​ ​all​ ​social​ ​media​ ​sites.​ ​They​ ​can​ ​also​ ​become the​ ​most​ ​trending.​ ​Make​ ​sure​ ​you​ ​are​ ​using​ ​good,​ ​quality​ ​photos​ ​to​ ​go​ ​along​ ​with​ ​your​ ​social media​ ​updates​ ​and​ ​posting.​ ​They​ ​make​ ​everything​ ​so​ ​much​ ​more​ ​interesting​ ​and​ ​promote engagement​ ​through​ ​shares,​ ​comments,​ ​and​ ​likes.

7.​ ​Market​ ​Through​ ​LinkedIn

LinkedIn​ ​is​ ​a​ ​professional​ ​social​ ​media​ ​website​ ​that​ ​connects​ ​people​ ​specifically​ ​through​ ​their businesses​ ​and​ ​line​ ​of​ ​work.​ ​As​ ​a​ ​business,​ ​you​ ​can​ ​join​ ​LinkedIn​ ​groups​ ​that​ ​your​ ​ideal customers​ ​would​ ​be​ ​apart​ ​of.​ ​You​ ​can​ ​post​ ​and​ ​most​ ​importantly,​ ​stay​ ​in-the-know​ ​of​ ​what these​ ​leads​ ​may​ ​be​ ​looking​ ​for​ ​when​ ​it​ ​comes​ ​to​ ​products​ ​like​ ​yours.

8.​ ​Think​ ​About​ ​Databases

Reaching​ ​out​ ​to​ ​a​ ​site​ ​like​ ​data.com​ ​may​ ​be​ ​a​ ​good​ ​way​ ​to​ ​obtain​ ​email​ ​addresses​ ​and​ ​other information​ ​of​ ​potential​ ​leads.​ ​This​ ​is​ ​a​ ​fairly​ ​easy​ ​way​ ​to​ ​get​ ​contact​ ​information​ ​and​ ​could​ ​give your​ ​sales​ ​a​ ​25%​ ​increase​ ​alone.

9.​ ​Comment​ ​On​ ​Other​ ​Blogs

If​ ​you​ ​stay​ ​active​ ​on​ ​blogs​ ​that​ ​your​ ​potential​ ​clients​ ​would​ ​be​ ​reading,​ ​you’ll​ ​get​ ​your​ ​name​ ​out there​ ​and​ ​generate​ ​more​ ​leads​ ​in​ ​the​ ​process.​ ​Be​ ​sure​ ​to​ ​write​ ​comments​ ​that​ ​are​ ​helpful​ ​as people​ ​will​ ​want​ ​to​ ​see​ ​what​ ​you​ ​have​ ​to​ ​offer​ ​and​ ​look​ ​at​ ​you​ ​as​ ​a​ ​trusted​ ​source​ ​of information.

10.​ ​Automate​ ​Marketing

Make​ ​it​ ​easy​ ​on​ ​you​ ​and​ ​your​ ​staff​ ​and​ ​automate​ ​any​ ​marketing​ ​you​ ​can.​ ​Look​ ​for​ ​applications that​ ​can​ ​automatically​ ​post​ ​on​ ​social​ ​media​ ​or​ ​send​ ​automatic​ ​emails.​ ​You​ ​can​ ​also​ ​find applications​ ​that​ ​track​ ​and​ ​collect​ ​your​ ​potential​ ​leads​ ​information​ ​if​ ​they​ ​fill​ ​out​ ​a​ ​form​ ​on​ ​your website.

11.​ ​Be​ ​Active​ ​on​ ​Quora

What​ ​is​ ​Quora?​ ​It’s​ ​a​ ​Question​ ​and​ ​Answering-based​ ​social​ ​networking​ ​site​ ​with​ ​millions​ ​of people​ ​posting​ ​questions​ ​on​ ​it​ ​every​ ​day.​ ​Want​ ​to​ ​get​ ​some​ ​exposure?​ ​Answer​ ​a​ ​question​ ​and help​ ​someone​ ​out.​ ​If​ ​you​ ​answer​ ​enough​ ​questions,​ ​you’ll​ ​start​ ​gaining​ ​more​ ​exposure​ ​and people​ ​will​ ​be​ ​more​ ​likely​ ​to​ ​check​ ​out​ ​your​ ​profile​ ​and​ ​go​ ​to​ ​your​ ​website.

12.​ ​Write​ ​Guest​ ​Blogs

Guest​ ​blogs​ ​are​ ​where​ ​you​ ​write​ ​an​ ​article​ ​for​ ​another​ ​website​ ​and​ ​are​ ​featured​ ​as​ ​a​ ​guest blogger​ ​or​ ​writer.​ ​This​ ​allows​ ​to​ ​you​ ​gain​ ​more​ ​exposure​ ​to​ ​that​ ​website’s​ ​followers​ ​and​ ​give them​ ​information​ ​that​ ​may​ ​be​ ​useful.​ ​Make​ ​sure​ ​the​ ​blog​ ​is​ ​relevant​ ​to​ ​your​ ​business,​ ​is well-respected,​ ​and​ ​that​ ​you​ ​promote​ ​the​ ​post​ ​on​ ​social​ ​media.

13.​ ​More​ ​Email​ ​Marketing

Email​ ​is​ ​the​ ​number​ ​one​ ​way​ ​to​ ​gain​ ​exposure​ ​to​ ​your​ ​potential​ ​clients​ ​throughout​ ​the​ ​day,​ ​since people​ ​check​ ​their​ ​emails​ ​multiple​ ​times​ ​a​ ​day.​ ​Make​ ​sure​ ​your​ ​subject​ ​line​ ​grabs​ ​their​ ​attention, incorporate​ ​social​ ​media​ ​links​ ​and​ ​shareability,​ ​and​ ​integrate​ ​a​ ​call-to-action​ ​button​ ​that​ ​takes them​ ​to​ ​your​ ​website​ ​or​ ​has​ ​them​ ​fill​ ​out​ ​a​ ​form.​ ​Offer​ ​your​ ​potential​ ​leads​ ​something,​ ​and​ ​you’ll be​ ​sure​ ​to​ ​see​ ​new​ ​leads​ ​popping​ ​up.

14.​ ​Have​ ​A​ ​Strong​ ​Signature

Your​ ​emails​ ​should​ ​always​ ​end​ ​with​ ​a​ ​strong​ ​signature​ ​with​ ​a​ ​person’s​ ​name​ ​and​ ​their​ ​contact information.​ ​Be​ ​sure​ ​to​ ​include​ ​a​ ​picture,​ ​like​ ​your​ ​company’s​ ​logo​ ​,​ ​and​ ​embed​ ​a​ ​link​ ​to​ ​your website​ ​or​ ​one​ ​of​ ​your​ ​social​ ​media​ ​pages.

15.​ ​Participate​ ​In​ ​Online​ ​Forums

Online​ ​forums​ ​are​ ​a​ ​great​ ​way​ ​to​ ​converse​ ​with​ ​potential​ ​leads​ ​from​ ​around​ ​the​ ​world​ ​on content​ ​that​ ​is​ ​relevant​ ​to​ ​your​ ​business​ ​or​ ​product.​ ​You​ ​can​ ​get​ ​to​ ​know​ ​your​ ​customers​ ​on​ ​a more​ ​personal​ ​level,​ ​and​ ​share​ ​your​ ​views​ ​and​ ​advice​ ​with​ ​them.

16.​ ​Use​ ​Game​ ​Apps​ ​For​ ​Advertising

Whether​ ​you​ ​decide​ ​to​ ​create​ ​your​ ​own​ ​game​ ​app,​ ​or​ ​choose​ ​to​ ​advertise​ ​on​ ​one,​ ​game​ ​apps are​ ​a​ ​great​ ​way​ ​to​ ​get​ ​exposure.​ ​Why?​ ​Because​ ​statistics​ ​show​ ​that​ ​more​ ​people​ ​are​ ​now​ ​using gaming​ ​apps​ ​than​ ​reading​ ​online​ ​blogs.​ ​If​ ​you​ ​have​ ​the​ ​money​ ​to​ ​create​ ​your​ ​own​ ​game,​ ​make sure​ ​you​ ​keep​ ​it​ ​simple​ ​and​ ​directly​ ​shift​ ​traffic​ ​from​ ​the​ ​app​ ​to​ ​your​ ​website.

17.​ ​Reach​ ​Out​ ​To​ ​Influencers

Influencers​ ​are​ ​everyday​ ​people​ ​who​ ​have​ ​a​ ​massive​ ​following​ ​on​ ​social​ ​media.​ ​Find influencers​ ​that​ ​would​ ​enjoy​ ​your​ ​product,​ ​and​ ​in​ ​turn​ ​expose​ ​yourself​ ​to​ ​all​ ​of​ ​their​ ​followers that​ ​would​ ​most​ ​likely​ ​want​ ​your​ ​product​ ​as​ ​well.​ ​You​ ​can​ ​simply​ ​interview​ ​influencers,​ ​or​ ​send them​ ​your​ ​product​ ​to​ ​review​ ​on​ ​their​ ​social​ ​media​ ​channels.

18.​ ​Create​ ​A​ ​Youtube​ ​Channel

Youtube​ ​is​ ​a​ ​massive​ ​search​ ​engine​ ​that​ ​is​ ​more​ ​popular​ ​than​ ​any​ ​other​ ​social​ ​media​ ​site. Why?​ ​Because​ ​Youtube​ ​videos​ ​are​ ​constantly​ ​shared​ ​on​ ​all​ ​social​ ​media​ ​sites,​ ​as​ ​well​ ​as​ ​being viewed​ ​on​ ​Youtube.​ ​Be​ ​sure​ ​to​ ​create​ ​and​ ​maintain​ ​a​ ​Youtube​ ​channel​ ​that​ ​shares​ ​videos​ ​your audience​ ​would​ ​enjoy,​ ​or​ ​gives​ ​you​ ​a​ ​platform​ ​to​ ​post​ ​and​ ​generate​ ​engagement​ ​with​ ​videos you​ ​make​ ​for​ ​your​ ​business​ ​or​ ​product.​ ​You’ll​ ​stand​ ​out​ ​from​ ​your​ ​competitors​ ​and​ ​attract​ ​more leads​ ​in​ ​the​ ​process.

19.​ ​Offer​ ​A​ ​Free​ ​E-Book​ ​or​ ​Software​ ​Tool​ ​On​ ​Your​ ​Website

Offering​ ​something​ ​that​ ​visitors​ ​of​ ​your​ ​website​ ​can​ ​have​ ​for​ ​free​ ​builds​ ​trust​ ​between​ ​you​ ​and your​ ​leads.​ ​Be​ ​sure​ ​to​ ​have​ ​them​ ​fill​ ​out​ ​a​ ​form​ ​in​ ​order​ ​to​ ​obtain​ ​your​ ​free​ ​offering.​ ​This​ ​way you​ ​not​ ​only​ ​gain​ ​their​ ​trust,​ ​you​ ​also​ ​get​ ​their​ ​contact​ ​information​ ​to​ ​keep​ ​your​ ​relationship going​ ​through​ ​email​ ​campaigns,​ ​and​ ​other​ ​marketing​ ​efforts.

20.​ ​Add​ ​A​ ​Quiz

Posting​ ​a​ ​quiz​ ​on​ ​your​ ​site​ ​is​ ​a​ ​fun​ ​way​ ​to​ ​attract​ ​leads​ ​and​ ​keep​ ​them​ ​engaged​ ​on​ ​your website.​ ​Make​ ​sure​ ​it​ ​is​ ​fun​ ​and​ ​relevant​ ​to​ ​the​ ​rest​ ​of​ ​your​ ​content​ ​on​ ​your​ ​site.​ ​Entice​ ​them​ ​to share​ ​their​ ​quiz​ ​results​ ​or​ ​comment​ ​either​ ​on​ ​your​ ​blog​ ​or​ ​through​ ​social​ ​media​ ​to​ ​gain​ ​more exposure.​ ​You’ll​ ​build​ ​a​ ​stronger​ ​relationship​ ​with​ ​your​ ​clients​ ​and​ ​gain​ ​more​ ​leads.

As​ ​you​ ​can​ ​tell,​ ​there​ ​are​ ​a​ ​number​ ​of​ ​ways​ ​to​ ​quickly​ ​and​ ​consistently​ ​gain​ ​more​ ​leads​ ​through inbound​ ​and​ ​outbound​ ​marketing​ ​efforts​ ​online.​ ​Put​ ​some​ ​of​ ​these​ ​into​ ​practice​ ​and​ ​you’ll​ ​see​ ​a jump​ ​in​ ​traffic,​ ​leads,​ ​and​ ​most​ ​importantly,​ ​revenue.