20 Ways To Get More Leads and Generate More Business
As a business, you may think your product is the number one driving force to generating more leads and making more revenue, but it isn’t. Your product could be the best in it’s category, but if no one knows about it, they won’t buy. The key to getting more business is getting more leads. Here are 20 ways to generate more leads online, setting you up for major success.
- Set Up Inbound and Outbound Marketing Campaigns
Inbound and outbound marketing campaigns are equally important when it comes to getting your business or product out into the world. Make sure you deploy campaigns for both in a well-balanced manner to get maximum exposure.
For inbound campaigns, make sure you focus on the personal aspects of your leads. Get active in online communities and email communications as if every lead you interact with were a close friend. For outbound campaigns, do your research on what outbound methods would reach your ideal customers. It could be anything from cold calling, to trade shows, but you have to be aware of who you’re trying to reach and what you can offer them.
2. Engage With Your Leads
This should be one of your top priorities because people respond better to direct engagement, as opposed to automated support emails or FAQ pages that answer general questions. Setting up a live chat function on your website, or hosting a forum for problem-solving and product information, encourages your ideal customers to engage with one another and your business.
3. Invest In Technology
Make sure you stay ahead of the game when it comes to technology and jump on an opportunity that may benefit your company in it’s earlier stages. Make your marketing efforts compatible with new technology and you’ll be at the forefront of changing technology, exposing yourself to new leads while staying relevant.
4. Optimize Your Informational Content
Content can be a great source for web traffic, but it needs to be content that helps your customers or future leads. You want to be their source of information when it comes to your product, or the industry your product is in. This builds trust, and trust gets your more leads. Make sure you include images, videos, and infographics to post on social media, increasing engagement and traffic to your website.
5. Use Twitter To Find Leads
Twitter is a great way to find new leads if you have the right tools. For example, use Followerwonk to get all the information you need on your followers like what time of day they usually tweet, and the things they tweet about. Use this information to tweet at your followers, or provide information on Twitter they may be looking for
6. Use Photos In All Social Media Posts
Photos and videos are the most-shared content on all social media sites. They can also become the most trending. Make sure you are using good, quality photos to go along with your social media updates and posting. They make everything so much more interesting and promote engagement through shares, comments, and likes.
7. Market Through LinkedIn
LinkedIn is a professional social media website that connects people specifically through their businesses and line of work. As a business, you can join LinkedIn groups that your ideal customers would be apart of. You can post and most importantly, stay in-the-know of what these leads may be looking for when it comes to products like yours.
8. Think About Databases
Reaching out to a site like data.com may be a good way to obtain email addresses and other information of potential leads. This is a fairly easy way to get contact information and could give your sales a 25% increase alone.
9. Comment On Other Blogs
If you stay active on blogs that your potential clients would be reading, you’ll get your name out there and generate more leads in the process. Be sure to write comments that are helpful as people will want to see what you have to offer and look at you as a trusted source of information.
10. Automate Marketing
Make it easy on you and your staff and automate any marketing you can. Look for applications that can automatically post on social media or send automatic emails. You can also find applications that track and collect your potential leads information if they fill out a form on your website.
11. Be Active on Quora
What is Quora? It’s a Question and Answering-based social networking site with millions of people posting questions on it every day. Want to get some exposure? Answer a question and help someone out. If you answer enough questions, you’ll start gaining more exposure and people will be more likely to check out your profile and go to your website.
12. Write Guest Blogs
Guest blogs are where you write an article for another website and are featured as a guest blogger or writer. This allows to you gain more exposure to that website’s followers and give them information that may be useful. Make sure the blog is relevant to your business, is well-respected, and that you promote the post on social media.
13. More Email Marketing
Email is the number one way to gain exposure to your potential clients throughout the day, since people check their emails multiple times a day. Make sure your subject line grabs their attention, incorporate social media links and shareability, and integrate a call-to-action button that takes them to your website or has them fill out a form. Offer your potential leads something, and you’ll be sure to see new leads popping up.
14. Have A Strong Signature
Your emails should always end with a strong signature with a person’s name and their contact information. Be sure to include a picture, like your company’s logo , and embed a link to your website or one of your social media pages.
15. Participate In Online Forums
Online forums are a great way to converse with potential leads from around the world on content that is relevant to your business or product. You can get to know your customers on a more personal level, and share your views and advice with them.
16. Use Game Apps For Advertising
Whether you decide to create your own game app, or choose to advertise on one, game apps are a great way to get exposure. Why? Because statistics show that more people are now using gaming apps than reading online blogs. If you have the money to create your own game, make sure you keep it simple and directly shift traffic from the app to your website.
17. Reach Out To Influencers
Influencers are everyday people who have a massive following on social media. Find influencers that would enjoy your product, and in turn expose yourself to all of their followers that would most likely want your product as well. You can simply interview influencers, or send them your product to review on their social media channels.
18. Create A Youtube Channel
Youtube is a massive search engine that is more popular than any other social media site. Why? Because Youtube videos are constantly shared on all social media sites, as well as being viewed on Youtube. Be sure to create and maintain a Youtube channel that shares videos your audience would enjoy, or gives you a platform to post and generate engagement with videos you make for your business or product. You’ll stand out from your competitors and attract more leads in the process.
19. Offer A Free E-Book or Software Tool On Your Website
Offering something that visitors of your website can have for free builds trust between you and your leads. Be sure to have them fill out a form in order to obtain your free offering. This way you not only gain their trust, you also get their contact information to keep your relationship going through email campaigns, and other marketing efforts.
20. Add A Quiz
Posting a quiz on your site is a fun way to attract leads and keep them engaged on your website. Make sure it is fun and relevant to the rest of your content on your site. Entice them to share their quiz results or comment either on your blog or through social media to gain more exposure. You’ll build a stronger relationship with your clients and gain more leads.
As you can tell, there are a number of ways to quickly and consistently gain more leads through inbound and outbound marketing efforts online. Put some of these into practice and you’ll see a jump in traffic, leads, and most importantly, revenue.